The “Performing Arts Centre” within the complex of Al Balad cultural Square. The intervention is one of the main project in the regeneration strategy of historic Jeddah. The central role played by this intervention in order to redesign the future of the city is confirmed by the centrality that  it will play in the project of transforming Jeddah, on the basis  of its undeniable natural vocation, into the most important  cultural pole of Saudi Arabia.  In fact, two cultural complexes of absolute international value  will arise in the area: the first to house a permanent museum of the works of Team Lab, one of the best known international  groups of digital art . The second will be the permanent venue of the Red Sea Film  Festival, a recently born international film event which will probably be the most important film festival in the whole  Middle East. The complex will be the driver of the requalification of the  entire neighborhood. In the center of the area stands the historical building of Beit  Amir al-Bahr which, in the Masterplan, is flanked on two sides  by the two building blocks which will host the Museum and  the Film Center, placed in the middle of a wide tree-lined avenue,  in north-south directions, dividing the whole area in two.